His business card consisted of four simple elements: His name, his phone number, black text, white paper. So many business cards over-communicate and end up making you look needy. 'Our professor was constantly grinding us about simplifying, removing clutter and getting to the heart of the message we were trying to communicate. 'The best business card I ever saw was while I was a student at Art Center,' Tennesen says. The two most important pieces of information on an effective business card have remained the same for almost two decades: your phone number and email address. Just make sure to test your QR code with as many smartphones as possible before you go to print.Įntrepreneurs trying to create compelling business cards that acknowledge all their many points of contact online can blur their overall message and actually confuse potential customers. The reason I recommend this is because QRs make for great conversation starters and gives you an opportunity for a clever marketing moment if your code leads to a special landing page on your website.' For example, the QR code on the back of Wolf's business card takes users to a special landing page on his site that reads, 'We've met before, haven't we?' The BarCode News provides an easy-to-use, free QR generator that can be linked to your phone number, contact information, email address, a special URL, SMS or a simple line of text. 'A quick Google search for a QR Code Generator will turn up a lot of cheap or free options for creating and downloading a QR code,' says Erik Wolf, marketing expert and founder of Atlanta-based online marketing firm Zero-G Creative. You can use this code to create special, memorable features on your website and reward those you meet in person for reaching out to you. A QR code is a matrix barcode that is readable by smartphones and can be a great way to make a connection between your real life and online marketing materials.

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